About Promote Device

We have built wellness brands, shipped devices and run the ads ourselves

The operating record

The experience behind the work

Peak annual revenue $15M Healthcare lead generation network
Years to build it 11 2008 to 2019
2019 exit multiple 6x EBITDA

Prior venture, sold in 2019. Results vary by market and offer.

Promote Device started building B2B pipelines for medical and lab equipment companies. That work still runs, and it still ranks. Around it we built what most firms in this category do not have: operating experience on every side of the wellness economy.

Built and sold

We grew a healthcare lead generation network from 2008 to 2019, to $15M in annual revenue across search, paid media, third-party listings and inbound calls. We sold it in 2019 at 6x EBITDA, and kept building in the category, including the marketplaces we still own and operate.

The arc

High-velocity ecommerce, mid-2000s. Ticket resale, where rankings moved daily and 1 algorithm shift could end a business. We learned to read search before it changed, and saw 1 of Google's first major penalty waves coming before it landed.
Direct response. Created and marketed 1 of the web's first advertorials, then ran creative-led campaigns on Facebook before it sold ads.
Clinical. Built the pipelines and buyer networks above, including marketplaces we still operate.
Wellness and longevity. Launched our own direct-to-consumer lines, sourced and manufactured equipment, sold through dealers, and now consult for and help grow brick and mortar wellness franchises.
AI. Rebuilt our own stack around agents and local models, and trained the team inside ConsultDex, the practitioner community we run for AI-forward operators.

Why it matters to you

Growth here is a considered-purchase problem. Buyers research for weeks or months, several people weigh in, and the platforms restrict what you can say. Firms that have only managed ad accounts guess at the rest. We have carried inventory, negotiated with factories, set dealer terms, helped open locations and answered the sales phone.

How we work

A small senior team. No account managers between you and the people doing the work. Agents in every workflow, with a person approving anything a customer sees. Everything we build for you, you own: sites, data, creative, feeds and systems.

Promote Device is the growth arm of a family of owned wellness brands. We keep those brands private, for the same reason we will keep yours private.