ServicesGo-to-Market for Products and Devices
Go-to-Market for Products and Devices
Launch strategy, dealer networks and ecommerce for wellness products, from consumables to capital equipment.
We have built wellness brands, shipped devices and run the ads ourselves. Now we build the engine for yours.
What we build
- Offer and pricing. Configurations, financing paths, dealer versus direct pricing, quote flows for higher-ticket products, subscriptions for consumables.
- Launch surface. A fast, crawlable product site with quote and cart paths, and spec content that answers the research phase.
- Channel. Dealer and distributor terms, marketplace and comparison placements, feeds kept accurate by automation.
- Demand. Search on the cost and comparison questions, paid media written for policy-restricted platforms, founder-led and practitioner-led creative. Long-form advertorial where the purchase needs it.
- Sales. Quote follow-up, call tracking and the CRM plumbing behind a 60 to 180 day cycle.
Proof
We are taking our own capital equipment line to market now: a $30k to $65k purchase, 60 to 180 day cycle, 1 to 3 decision makers. The playbook you get is the one we run. Wellness positioning only. We do not write treatment claims for any product.
Questions
Common questions
How long is a launch?
6 to 10 weeks from offer to first campaigns, depending on how much of the site and feed work already exists.
Dealers or direct?
Both, usually. We design the split so the 2 channels do not undercut each other, including MAP and territory rules.