WorkEquipment resale
Number one nationally for a resale buying intent
A search-first resale platform that owns the top national ranking for its core intent and feeds seller leads to partner dealers.
Situation
Practices replacing equipment want to sell what they have; dealers want that inventory. Nobody was serving the seller side of the search.
Mechanism
- A fast, server-rendered platform built around the seller's intent, with the valuation, comparison and process content people look for before they list.
- Seller leads routed to partner dealers who market the equipment on the seller's behalf.
- Sister sites feeding one shared lead stream, so demand from several entry points lands in one pipeline.
Result
Top national ranking for the core buying intent, held through multiple algorithm updates, and a seller lead stream that partner dealers fulfill.